Creating Case Studies to Attract Leads and Convert New Clients
In this session, I'm talking with Brittany Herzberg about some fantastic tips for creating compelling case studies. We'll cover the power of using case studies to connect with potential clients in the health and wellness space, and how to optimize them for visibility. Brittany will share practical advice for leveraging SEO, storytelling, and social proof. Don't miss out on this valuable insight into showcasing your expertise through impactful case studies!
Takeaways
Case studies are a powerful marketing tool in the health and wellness space, providing social proof and building trust with potential clients.
Case studies are more comprehensive than testimonials, offering a full journey and showcasing the range of a client's experience.
Incorporating SEO keywords in case studies can improve their visibility and attract the right audience.
Case studies should be specific, addressing the problems or results that potential clients are seeking.
Case studies can be placed on websites as web pages or blog posts, and can also be shared on social media and email lists to reach a wider audience.
Meet the Speaker: Brittany Herzberg
Service providers call Brittany Herzberg when they want SEO to bring more traffic to their website. As an SEO & case study copywriter, she knows how critical it is to employ SEO to attract warm-to-hot leads, tap into story to captivate & engage readers, and share social proof to easily convert website visitors. Brittany uses the power of SEO, storytelling, & social proof to get impactful, purpose-driven business owners found online—organically. (The fact that she's been a reliable safe-space-provider for 10+ years as a massage therapist only adds to her appeal.)
Brittany is known for keeping the mood fun, judgment-free, and... basic. (Oh, so basic.) You can usually find her with her 16-year-old-dog, Jac, in one arm and—if the season is right—a pumpkin spice latte!
Resources
Transcript
Timestamps
[00:00:00] Welcome to the Elevate Your Practice Summit
[00:01:29] Meet Brittany Herzberg
[00:03:18] The Power of Case Studies in Marketing
[00:08:33] Crafting Impactful Case Studies: Tips and Techniques
[00:12:09] Incorporating SEO into Your Case Studies
[00:20:49] Where and How to Share Your Case Studies
[00:25:57] Measuring the Effectiveness of Case Studies
[00:27:34] Final Thoughts and Resources
Full Transcript
Welcome to the Elevate Your Practice Summit
[00:00:00] Samantha Mabe: Welcome back to the Elevate Your Practice summit. In this session, I'm talking with Brittany Herzberg about writing case studies that impact and boost your marketing efforts. Service providers call Brittany Herzberg when they want SEO to bring more traffic to their websites. As an SEO and case study copywriter, she knows how critical it is to employ SEO to attract warm to hot leads tap into story to captivate and engage readers and share social proof to easily convert website visitors. She uses the power of SEO storytelling and social proof to get impactful purpose-driven business owners found online organically. The fact that she's been a reliable safe space provider for 10 plus years as a massage therapist only adds to her appeal.
Brittany is known for keeping the mood fun, judgment free and basic. You can usually find her with her 16 year old dog Jack in one arm and if the season is right, a pumpkin spice latte.
This session is so good because we go into exactly what you need to include in your case study and we talk about some of the legal and ethical things that we need to consider as service providers and health and wellness practitioners.
Thanks so much for joining me for Elevate Your Practice, Brittany.
[00:01:26] Brittany Herzberg: Of course, I'm so excited that you invited me.
Meet Brittany Herzberg
[00:01:29] Samantha Mabe: Can you give us just a little bit of information about your background and who it is that you work with now before we jump into questions about case studies?
[00:01:39] Brittany Herzberg: For sure. So my background is as a massage therapist.
I actually call myself a massage therapist turned marketer, although I will never let go of my massage license. It's just not happening. But I got to copywriting by way of massage therapy and the pandemic. So I was home, not helping my clients really miss them. I'm someone who always has a project going on.
And the project that I had Never had time to get to was updating my website copy. So I was like, let me just keep talking with my massage clients and also, two birds, one stone, go ahead and get some testimonials from them because I didn't have that on my website. And in the meantime, I was introduced to the world of webinars and email funnels and I watched a webinar and discovered that I was a copywriter and that it was a skill I had and that it's something that other people would pay me for.
So naturally I started out just with copywriting for healthcare providers, anyone in the health and wellness space, chiropractors, therapists, dentists, other massage therapists. And I loved it. And I was taking on all kinds of projects. And I did that because I really wanted to figure out what I was good at, what I liked doing and what my special thing was.
Cause I had already discovered that with massage, but I hadn't discovered that with copywriting. And lo and behold, it was case studies because it's SEO plus copywriting plus social proof plus storytelling, which we're going to get into all of that.
But now I really focus on helping, the broad category is service providers, so healthpreneurs still fall under that, but I have a lot of like coaches, consultants anyone who offers some kind of service and either they're doing it solo by themselves, or they have a team of one plus. So that's where I'm at now.
The Power of Case Studies in Marketing
[00:03:18] Samantha Mabe: This was something I wanted to talk about when we were doing marketing because it's not something people think about as this is part of my marketing plan. But having testimonials and having these words from clients is super important. So you tell us what case studies are and how they are different from traditional testimonials that people might think of?
[00:03:42] Brittany Herzberg: Yeah. So testimonials aren't going anywhere. And I want to just preface what I'm about to say with testimonials are going nowhere. You still need them. People are still looking for them. They still very much serve a purpose. And if you want to just beef that up a little bit, you can have a case study.
Usually what I like to provide is that testimonials are the movie trailer, and then case studies are the full movie. So with a testimonial, you're getting a teaser, but with a case study, you're getting the full journey, the whole nuance of everything. I was here, this is where I was stuck, and this is where I'm at now. You get the whole range of it.
So testimonials are amazing. Don't stop using them, but just know that case studies are out there and they're like beefier. They're like, testimonials on steroids.
[00:04:23] Samantha Mabe: Why are case studies impactful, especially in the health and wellness space, more than just like a quick testimonial on somebody's website?
[00:04:32] Brittany Herzberg: Yeah. One example I can give is one that I lived in myself, which is I had, I was the massage therapist. I had two clients. They were both going through something very similar where they were going to require neck surgery.
And the surgeries were also similar, but they were in the same area. They were inquiring about different providers and surgeons and trying to find their teams and weighing the different options and looking at the different types of surgeries they could have and types of fixes that they could get.
And I was like the middle person. So obviously not giving away names or anything, but just giving some reassurance to the other, both of them that, Hey, you're not the only one going through this. Oh, have you thought about talking to Dr. So and so over at this hospital? Because I've heard good things about that person.
So that is one thing that case studies, especially in the health and wellness field, are so amazing at is that it gives you a glimpse with any service, but specifically with this kind of stuff where it's health related or, it's a touchy subject matter sometimes. You're not the only one going through the experience. This is the type of provider you could work with. This is the type of solution that's out there. Hey, maybe you haven't heard of it. Especially with health and wellness, like it can be so key for that.
But also, you've got the human element of it. You are a person, you might be going through something and you need a solution and you want to feel like you're going to be taken care of. You want to feel like someone's really going to have your back because maybe you are looking at some kind of surgical procedure. Maybe you're trying to figure out this like health issue that's plagued you for 10 plus years.
The examples are just numerous, so I can't go into everything. But Knowing that there's someone else who's gone through something similar and they've had an experience with a provider that really felt like they were cared for and looked after and people were catching different things in their charts or they really were looking out for you. That's a big deal.
And something that comes up with case studies in the health and wellness world is not wanting to break HIPAA. Because we have this HIPAA law, we can't give away information. So I get this a lot of Brittany, how can I still write a case study that's impactful without giving away, precious information about someone.
You can always leave case studies anonymous. So if someone was writing a case study about me, they could just say, a 32 year old white female living in Connecticut, blah, blah, blah, blah, blah. And that gives you enough of some indicators where I can attach to that story because, oh, hey, that's like me. Or, oh, hey, I used to live in Connecticut or oh.
So you still want those elements that someone can grab on to, but you can leave it anonymous for sure. Or you could even give that person an alias and just call that out in the case study too.
[00:07:10] Samantha Mabe: That was one of my questions for later, because there are so many privacy considerations, ethical considerations about what we can share. For fields where, there is HIPAA, you recommend just doing some kind of an anonymous case study or doing an alias.
If you have a lot of restrictions, even if you can have a blog post that just clearly says this is our process. When you walk into the office, we're going to do this. And then we're going to talk about these things. And We might do different types of evaluations, not going into specifics, but just making them feel confident, like you have a plan, you know what you're doing and they have an understanding of what to expect can be really helpful for people.
[00:07:50] Brittany Herzberg: Yeah. And that's what I did with my very first website with my massage. practice website was I was very clear on the type of pages I wanted to have and I was very clear with the type of person I was sure was going to come to my website. Either they've had a negative experience before with a massage therapist and they're really vetting someone or they've never been in for a massage before and they're like, what am I about to get myself into?
So yeah, people are really just looking for that. What can I expect? What's the lay of the land? What do I need to know? How do I need to show up so I don't like seem stupid? What's the protocol here? They, giving them some familiarity with what they're about to walk into is it's going to put anyone's nervous system at ease.
Crafting Impactful Case Studies: Tips and Techniques
[00:08:33] Samantha Mabe: For people who are going to use case studies, what are some of the key elements that we need to include so that we can create a case study that's really going to speak to our target client?
[00:08:45] Brittany Herzberg: Yeah, you definitely want to have pictures of some sort. Of course, if we're going to leave the case study anonymous or give that person an alias, there's plenty of beautiful stock photos out there that you can find and use in lieu of someone's actual face. If you do have the ability to use someone's face, that's going to make the case study pop just that much more.
I'm sure it's weird that I'm a copywriter and I'm talking about images, but images do bring the words to life. The words function for sure, but having some pictures on there really brings it to life.
I like laying out case studies like before, during, after, so some kind of story arc that we can guide the reader through where it, you're taking the work away from their brain. They're able to just read, even if they're just glancing at the headlines, they're able to understand what this journey was like for this person. And from there Oh, do I want to go read the paragraphs? Do I want to, dive into this a little bit deeper? Is this the person I want to work with? Is this the experience that I want to have? So that's definitely another thing that I would encourage people to include.
And probably the biggest thing is having that storytelling element of it. Something I like to encourage people to think about is just okay, this thing happened and maybe you're going to say it in the most boring way possible, but how can you bring that picture to life with your words? How can you bring in some sensory stuff of I saw this, I was sitting in this waiting room, I was reading this thing, I was having this conversation with this person, and just bring in some elements that really bring that to life?
Along with that, other specifics that you want to call out. As I gave in the example earlier where I was talking about me, I'm a 32 year old white female in Connecticut. I could then go on to say a little bit more. What is my family life like? What are things that, again, if it pertains to the type of case study and the type of work that you're writing about and sharing about, were there fears? Were there things that someone was really looking for? What are those specifics?
And In your own world, that will make sense. But of course, if you ever have questions, you can come find me.
[00:10:47] Samantha Mabe: Yeah, I think it really is about putting people at ease, especially in this space. Like we're walking into an office or an appointment with somebody and we have no idea what to expect. People don't generally Go shout about their visit with their chiropractor and tell you, okay, when you walk into the office, they're going to do this. And then you're going to do this. They don't tell you how to lay on the massage table or like all of those like questions that I think people have and can prevent them from reaching out to work with us because they're just scared that they are going to look silly.
[00:11:22] Brittany Herzberg: Yeah. And that's, honestly, all those examples that you gave, that was me. I worked front desk at a chiropractic office, at two chiropractic offices, and I was always like trying to anticipate the questions that they were going to have. And I think that's what makes me really good with SEO strategy and keyword research because I'm trying to anticipate the questions that these people are going to have.
And that's what, if you let that guide you, that will help you create a really solid case study because you're going to understand some of the issues that people are having, some of the problems that they're facing, what brick wall are they running up against? What are they, to your point, what are they maybe nervous about or scared of? What has their journey already looked like? And then how can you guide them through the experience with you and what's possible after?
Incorporating SEO into Your Case Studies
[00:12:09] Samantha Mabe: So can we talk a little bit about how you incorporate SEO in your case studies so that they work together?
[00:12:17] Brittany Herzberg: Yeah, definitely. That is, for me, that's the foundation. Like I said, the case studies, the way I write them, they've got SEO, they've got social proof. Not only are they big, robust pieces of social proof themselves, but I pull in the testimonials because they have keywords in there. Fun tip. And then I also pull in storytelling because that's what's going to engage someone to read that case study, connect with that person, connect with you, and then very likely convert in some way, whether that's they're joining your email list, they are reaching out for a free consultation call, or they're booking something with you.
But as far as keywords, What I really like to do is, I'll give this example, so I have a client right now and she has a membership and she wants to just talk about the membership in the case study and she thinks that is the keyword that we should be aiming for.
No one's looking for that membership. No one's probably looking for your experience package.
They are looking for, I have this problem and I want to fix it, so the problem type keywords. Or, I want this result. So we're looking for result type of keywords. And really if you can categorize them in those two ways: problems that you solve, problems that people are trying to fix and they might come to you for help with, and then results that they want, desired outcomes that they want. Write those two types of keywords.
And then go and even back check that against, What your people are saying. What are you hearing from your clients? Do you have any testimonials? Even if they're not on your website, people are always telling you things. You just have to be listening.
So that is where I would start with keyword research. And then once you have those keywords, then you want to put them in things like your image titles. Do not sleep on those image titles, my friends, and that's why you even want the pretty stock photos, the ones that match your vibe on your website and who you are and how people are going to feel when they're around you. Images for sure, don't forget the alt text and there's alt text that you can write for images where it's like someone giving a massage or there's alt text that you can use for a graphic of some kind of statistic or something like that.
You also want to have keywords in your URL slug. I'll use my website for example, if it's brittanyherzberg. com slash. Anything that goes after that is your URL slug. So you want to have keywords there I usually keep it like to a maximum of five or six keywords for that URL slug, But that's just to be a guiding post. You don't want it to be a mile long
Other places that you can put the keywords definitely your h1 headline. There's only one h1 for every single page, so it's very territorial, but you definitely want to have like your big keyword that you want to show up for there, and then of course you want to have it sprinkled throughout the page in the copy and other headlines, things like that, but I would say those are like the three biggies.
[00:15:00] Samantha Mabe: When we think about, okay, we need to target keywords that are either the problem or the result, then we're not writing a title that says case study for 32 year old mom, because that doesn't mean anything to anybody. We're focusing on either the problem they came in to solve or the result that they got. And that is what's going to get people to our website and then get them interested enough to actually read it.
[00:15:30] Brittany Herzberg: Yeah, and I think something that people in general business owners really steer away from because we feel so bad, Especially those of us in the health and wellness fields. We don't want to get specific. We try to be broad. We try to appeal to a lot of people because my skills as a massage therapist can help everyone from the age of 8 to 92. Yes, of course that's true, but you need to get specific with your words and with your message and with even the type of clients you want to help or the way in which you want to help those clients because that makes you more findable.
When people know you as the cupping massage therapist in Raleigh, You get booked, you get busy, like people are coming to see you, your case study is getting found, your website's getting traffic and people are, like I said, booking with you. So I would really encourage anyone listening to not shy away from being specific, not being really crystal clear on what you're going to go over in that case study because that just makes it that much more findable.
[00:16:27] Samantha Mabe: Yeah. Everybody I have talked to in 2024 has said the more specific you can get about your target audience, the better off your business is going to be. And a lot of that has to do with people are getting really smart. They're using social media to figure out, Oh, this is like the problem that I'm having, maybe this is what it's called.
And then they're getting pretty specific in their Google searches when they're looking for somebody. So if we can be specific in our content, in our keywords, we're going to hit those people and really speak to them instead of being like the generic chiropractor that works with everybody out there. Yeah, you might be able to do that, but if you can target somebody specifically, they're much more likely to book with you.
[00:17:18] Brittany Herzberg: That brings up something that just pinged in my brain Is that in the world of health and wellness we have medical jargon. With my massage practice, I was getting people who were newer to massage. They didn't know what to expect. I couldn't be using terms like trigger point therapy, craniosacral therapy. I needed to be like, it's not that I'm treating them like they're silly or stupid or uninformed, I'm just speaking to them where they're at. I'm not gonna throw that jargon at them yet.
Now, whenever I open my next practice, I probably will speak to a little bit more educated of a client. Meaning, they have gone in for treatment, they know their problems, they're coming in and they're talking about their traps and their rhomboids and they know these words.
Not everyone knows that, but if they've been in it for a while, They're going to look for a really skilled professional. I'm a really skilled professional. I want to charge a certain amount. I want to provide a certain experience. I want to put my practice in a certain area. These are all things we really have to be strategic about.
And it's not being mean. It's not saying anything mean about people, it's just really being clear on this is the practice I have, this is the work I do, these are the type of clients that I want to support, and here's how I'm going to do that. And then letting your wording and your keywords and your messaging match up with that.
[00:18:37] Samantha Mabe: For people who are looking to include case studies, we went over what we want to include, what we do if we have client privacy considerations, but do we actually need to sit down and interview our clients and get answers from them? Can we just pull from the information and our notes and everything? How does that work when you're looking at the creating a case study?
[00:19:02] Brittany Herzberg: Yeah, you could do it either way. I've done both. I'm like a, an oddball where I'm always listening and I'm always just like keeping track of information in my brain. And then maybe I'm making notes as well. If I have done a really good job of okay, I know how this person found me. This is how long we've worked together. The, this is the issue that they came in with. This is how they're feeling now and what their life looks like now. I got really close with my massage clients. I could do that for probably 50 people if I wanted to and go and write that many case studies.
But you can also sit down with people, so I would say, do what feels good to you. If you really want to just write something out on your own and just have that function as a case study, you totally could. If you want to go and talk to your person and get some really amazing quotes from them, you can do that too.
So if you do the interview route, just make sure that you're taking them back through the process. And really, again, it's the before, during, and after. If we're keeping it super basic, that's all you really need to capture. What was going on before? What was your experience like working with me? Where are you at now that we've worked together? And you can totally do that in a quick interview. Have it be like 15 30 minutes or something.
But you can also Just go about it and write your own case study from what you remember about working with your client. Like you said, pulling things from notes if you have any kind of, email correspondence or correspondence in a secure messaging software, if there's anything you can pull from that helps you write the case study, that would be really, a really awesome place to look as well.
[00:20:35] Samantha Mabe: We don't have to sit down and have an hour long interview with somebody and call them back into our office. Like we are able to just go back through what we know pick through what's important through that journey and then write a case study for them.
Where and How to Share Your Case Studies
[00:20:49] Samantha Mabe: Do you have any recommendations on where to put your case studies on your website and maybe how many case studies would be a good starting point for people?
[00:21:02] Brittany Herzberg: Yeah, I really starting with, I'll answer your second question first, I really like starting with three seems to be a good number that shows up. I will also say, if you have just two offers. You could write a case study about each offer, walking someone through what that service looked like. But three seems to be really cool because then you can talk through different, socioeconomic things or problems or results that people got. There's different things that you can focus on for each case study.
And, That's what you should be doing. You don't want to have three case studies that read very similarly. You want people to be able to connect with someone that you've worked with. So that's why you really want to showcase whether that's different offers, someone found me on Instagram and then we started working together like this, or so and so was a referral. So you could even talk about the different ways that people come into your world.
There's a bajillion different ways that you could break it up, but I like starting three seems to be a really good number.
You can either have them as webpages like an about page, but it's for a case study, or you could have it as a blog. I like adding them to the blog. It seems to just be a really easy answer, but I also have clients where it just makes a little bit more sense to them to have them as hidden web pages on their website.
And when I say hidden, when you go to a website, you've got that navigation bar at the top. Typically, we see things like about, home, services, contact. You could have something that says case studies, and you could have like a blog entirely dedicated to case studies. But what I would not recommend is to have home about, services, contact, Jenny's case study, Bob's case study, Tyrone's case study, like you don't want to have all of those case studies listed there.
But especially if this is going to be an ongoing type of thing where you see the merit and the value of writing case studies, I would definitely pop that onto your blog.
And then you can think through how you can link to those throughout your website. Let's say you have a service that you offer. If I was going to talk about cupping massage, and I wanted to talk about a certain case study, I could then say, read the case study over here about how this person went from having numb toes to absolute feeling, whatever.
So those are your options and it's your choice. It's totally up to what you want to do and how you want your website to look and function.
[00:23:17] Samantha Mabe: I think it gives you a lot of flexibility as far as you can schedule them out in advance. You can also categorize them. Even if they're part of your regular blog, and you want a link, just a case studies, you link to that specific category. And it's a really easy way to get started with that content as well as whatever else you're sharing.
[00:23:38] Brittany Herzberg: Yeah, and I'm always looking for the lowest barrier to entry and like, how are you going to get this done? How are you going to feel good about it and feel like it's not a time suck and that it's actually working for you? So yeah, I agree.
[00:23:52] Samantha Mabe: Is there anywhere else that you recommend people share their case studies?
[00:23:57] Brittany Herzberg: Yeah, you can for sure, if you have an email list, that is an excellent place to share them, to talk about them over there. I'm a big fan of LinkedIn because you can even create posts, social posts, around your case studies. I forget if they even have a word count limit on their posts that they offer over there, but if you needed to, you could just put the intro. You could just introduce us to the person, to the scenario, to the story, introduce us to what you're about to work through with them, and then link over to your blog. There's a lot of fun things to do there.
Because of the nature of my work, with me being a copywriter, I have a pricing menu that I send out to clients, so I include some case studies in that as well.
But you can get really creative with it. I have a couple at the link in my bio for Instagram. So just think through, like, where you exist online and where it might make sense to include the link either to, like you said, the category page where you have a bunch of case studies or to one specific case study.
[00:24:55] Samantha Mabe: I like the idea of adding it to your link in bio list for social media. Especially if you're talking about a specific problem or a specific result that for a while. If you can link to case studies and be like, this is how we did it with this client that can give people another way to connect that's not just go sign up for my freebie or go look at my service.
[00:25:18] Brittany Herzberg: Right, and that's part of the amazing thing that case studies allow you to do. You're not really selling them on anything. You're just talking about how you've already helped these people, the ways in which you did that and what their life looks like now.
It doesn't feel salesy. And that's a big thing I've noticed for any kind of entrepreneur is I don't want it to feel salesy. This is you just talking about the work that you do. And showing what life can look like, because we desperately want to help. People desperately want help.
The case study is the thing that can bridge that gap for you. It drops someone into your world, it lets them see that experience, build that know trust factor with you, see themselves in that client's shoes. There's a lot of wonderful things about it.
Measuring the Effectiveness of Case Studies
[00:25:57] Samantha Mabe: Do you have any tips, or tools that you use to measure how effective case studies are as a
[00:26:06] Brittany Herzberg: marketing tool?
This is something I'm actively working on because one thing with my done for you copywriting, I do a lot of these for very busy professionals and yes they may have team members. But they don't have someone sitting there just like ready to pounce on any kind of data about their SEO, about their copywriting, about their marketing pieces necessarily.
So I'm still working on this, but I have a Squarespace website, so if you go into Squarespace, you can look at your analytics and see how many people are clicking on that page, see where they're going after that. That's some of the most fun stuff to do is just to notice that.
If you have a heat map on your website, I like using Hotjar, it's free. If you have that you can also see what people are doing and just how they're exploring that case study and How they're getting there and then where they're going next.
You can also look through, you know as you're talking to clients Maybe you have a question on your intake form of how did you hear about me? Why did you choose to work with me? Why did you want to book this consultation call or this massage? And you can have an option for like I read a case study So there are definitely things like that you can be noticing. If you Are someone who isn't scared to use like google analytics and google search console, You can go and peek around at that data in there as well just to see How are people exploring this page? Do they like it? Are they spending time? That's a big factor to look at. Are they spending time on this page? Yeah there's a few things that you could test out.
Final Thoughts and Resources
[00:27:34] Samantha Mabe: Is there anything that we missed or that you want to say before we wrap up for people who want to start using case studies on that?
[00:27:44] Brittany Herzberg: One thing that I really want to mention is they don't have to be long. They don't have to be these big giant pieces of copy. So something that I advise my clients is you can have a blog or a case study that's 500 words long. You're not going to break the internet. No one's going to come screaming down your email at you because you didn't write enough words.
If you're taking a sigh of relief with me saying that, let it be short. Maybe you just write the intro, maybe you just write the before part, and then you go back and you add the experience, and then you add the after.
Whatever is going to get you to share these, do that, because it's really going to make a big impact with your business, and even like drawing in the right type of clients that you want to work with.
So that's another thing too, is think through, who do you actually want to feature with these case studies? Think through who do I want more of? Who is that like patient or client that just popped to mind? Use them as the case study and then you'll attract more people like that into your world.
[00:28:42] Samantha Mabe: Where can people connect with you and can you share your free resource for everybody so that they can check all that out?
[00:28:48] Brittany Herzberg: Yeah, for sure. You can always find me at my website. It's BrittanyHerzberg. com. Don't try to type it. I'll give Samantha the link. And then I'm also Brittany Herzberg over on LinkedIn. I'm at Brittany underscore Herzberg on Instagram. So you can pretty much find me wherever.
And I have an email list if you feel like signing up for that. If you want to get on there by way of a free resource, I have this link. Profitable case study roadmap, which I think it's either a 10 or 12 page PDF document. I probably should charge for it because I gave away so much, but it just goes more in depth with the stuff that we covered today. So how to write a case study, what to look for, who to feature, how to organize that information. And then I do have an SEO basics checklist, which I think is actually linked inside the case study roadmap. If you're curious about diving more into SEO.
[00:29:37] Samantha Mabe: Thank you so much for tuning into this session of Elevate Your Practice. I was so excited to talk with all of the guests in this round of the Summit, and I hope that you'll share it with a colleague or a friend who could use this magnetic marketing magic as well. You can send them to elevateyourpractice. co to register now, and they will get access to the Summit right away.
